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Spotify Presents: Who We Be Live 2018
Spotify’s hugely successful Who We Be Live is set to return this year, following its sold out inaugural show at Alexandra Palace in November 2017. Who We Be will return in 2018 with two exciting shows: The O2 Academy Birmingham on 14th June, and Alexandra Palace in November, presented by Live Nation Entertainment.
Who We Be promises to be a celebration of the best of urban music street sounds from the U.K. and beyond, all under one roof, inspired by the Spotify playlist of the same name. This year, for the first time, Spotify will be taking Who We Be to Birmingham, with an incredible line up including Jaykae, Mabel, MIST, Ms Banks, Sneakbo and Yungen.
The inaugural Who We Be Live sold out Alexandra Palace last November with performances from the likes of Giggs, Dizzee Rascal, J Hus and Cardi B. Receiving glowing reviews from fans and media alike, it firmly cemented the reputation of Spotify’s Who We Be playlist as the pre-eminent destination for showcasing the hottest urban tracks among dedicated music fans.
Who We Be is curated by Spotify’s in-house urban music team, led by Senior Editor Austin Daboh, and is one of Spotify’s most listened-to playlists in the U.K., with over 250,000 followers.
For the first time Who We Be Live will be presented by Live Nation Entertainment, the world’s leading live entertainment company. The event marks an exciting milestone for both Spotify and Live Nation Entertainment working together to continue their unrivalled investment and support within U.K. urban music. Spotify has played a major part in promoting new rap, grime and urban talent, with artists such as Yungen finding great success with ‘Bestie’, which was first playlisted on Who We Be. The track then progressed through Spotify’s playlist system onto Hot Hits UK, which resulted in ‘Bestie’ becoming a major international hit. Live Nation Entertainment continues to support emerging talent through its concert and festival divisions particularly across established brands such as Wireless, Lovebox, Parklife and Reading & Leeds.
Austin Daboh, Senior Editor at Spotify, said: “Spotify launched Who We Be Live in the UK last November and the response was phenomenal – from the artists, managers, labels, and most importantly, the fans. We knew we had to go even bigger for 2018, and we have! We are so excited to be taking this event to Birmingham, where there is a such a vibrant music scene, as well as bringing it back home to Ally Pally in November.”
Sam Bush, President of U.K. Touring at Live Nation, said: “We are excited to be working in partnership with Spotify on Who We Be Live. This is an event curated for the fans and we have some of the most promising and relevant artists performing in both Birmingham and London later in the year.” Who We Be in London will be returning to Alexandra Palace in November, promising to be even bigger and better than last year’s sell out event. The full line-up will be announced at a later date.