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Cinema Bambino: Tigers
In the late 1970s and early 1980s, millions of people began a boycott of infant formula manufacturers in protest at the aggressive marketing of breast milk substitutes which, due to unsafe water supplies and poverty, were leading to the deaths of millions of babies in the Third World. The protests led to major changes - new regulations banned direct advertising and many people believed the problem had gone away. It hadn’t.
Tigers tells the story of a young salesman (played by Bollywood star Emraan Hashmi) who is devastated when he discovers the effects of the infant formula he’s been peddling, leading him to make a life-changing decision. From Academy Award-winning director Danis Tanović, Tigers reveals the ugly truths behind rampant corporate greed, using real-life footage to underline the injustices at the heart of this true life tale.