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ATHLETICO was launched in Birmingham at The Custard Factory in 1994 and featured a Mo Wax records special including James Lavelle, DJ Shadow and DJ Krush. The night was a road block, is still talked about today and has left its mark on Birmingham’s club scene ever since.
As the legendary Blue Note club’s longest running night ATHLETICO played host to the likes of Harvey, Basement Jaxx, 4 Hero, Gilles Peterson, Goldie, Richard Fearless, Death in Vegas, Grandmaster Flash, Chemical Brothers, James Lavelle, Jon Carter, David Holmes, Andrew Weatherall, Red Snapper and Fat Boy Slim. They released many floor fillers on the ATHLETICO record label with their first 2 tracks being single of the week in both Mixmag and the NME. They also held residencies at The End and The Ministry of Sound and toured extensively throughout the world.