Making Mobile Marketing Work

Presented by DMA and in partnership with Birmingham City University, Making Mobile Marketing Work is a one-day practical workshop demonstrating how to take mobile marketing beyond SMS. It shows you how to use a range of channels to create stimulating, effective and engaging marketing campaigns.

The approach is a practical one with the morning session utilising case studies and live demonstrations presented by both leading brands (including Orange, M&S and DirectGov) and mobile practitioners. The afternoon session will include break-out workshops to put campaign development into practice. Working with industry specialists, each participating company will identify ways the tools can be used to manage clients’ expectations, enhance business profiles and identify the best ways to generate and maintain interest.

This event will:

• Show how to engage and retain current customers
• Demonstrate the role of apps in direct marketing
• Illustrate the value of harnessing user generated content
• What lies ahead? The future for mobile marketing

Who should attend
This event is designed for any business looking to increase their knowledge and potential in the mobile channel from agency, operator and client-side, including: account and campaign management, marketing and sales and business development.

Date: Tuesday June 29, 2010
Time: 9.30am - 5.30pm

Cost

DMA,ISP Members: £55 + VAT
Non-Members £65 + VAT

More information about this event can be found at www.digitalbirmingham.co.uk/blog/making-mobile-marketing-work-event